There are about 463,209,301 reasons why social media marketing should be at least a part (if not the main) source of your online marketing efforts to attract new clients into your eyelash extension business. I hear quite often from those who haven’t drank the Zuckerberg Kool-Aid quite yet that “I’m just not that into social media, so I don’t have a Facebook” or “I don’t have an Instagram”. Well, let me be the first to inform you, YOU may not be that into social media, but your CLIENTS are. So jump on the #bandwagon and stop leaving money on the table because I can promise you, you are missing out on client’s who are itching to find the services you offer.

Here are 3 reasons why you should be using social media to market your lash business:

Reason #1: Quicker than the Old Fashioned Way of Marketing

Yes, you can build a business without social media, but really, why would you want to? The time you have to spend pounding the pavement and going to networking meetings and brunches could be spent relaxing, or growing your business or doing the work that actually makes you money instead of playing the guessing game of “where are my clients hiding?”. So what are you waiting for?

You may object saying “I don’t have time to post on social media”. Well excellent! That means your books are full and client’s are flooding through your doors to get your lash skills smattered all over their face… oh, not the case? Maybe because you’ve made time to read this blog, I’m guessing you’ve got an extra 5, 10 even 30 minutes to spare a week to come up with social media posts. Would you take an extra few minutes a week if it meant consistent new clients inquiring about your services???

Reason #2: E’erbody’s ‘booking or ‘gramming It These Days

From Beliebers (those are Justin Bieber fan-girls) to my 84 year old Grandma, they all have social media accounts and they are on it ALL. THE. TIME.

Some Facebook stats for your viewing pleasure:

• 50% of 18-24 year old women go on Facebook when they wake up (https://zephoria.com/top-15-valuable-facebook-statistics)

• The average time someone spends on Facebook a day is 50 minutes(https://www.nytimes.com/2016/05/06/business/facebook-bends-the-rules-of-audience-engagement-to-its-advantage.html)

• Breakdown by age:

• 82 percent of 18 to 29-year-olds online in the U.S. use Facebook.

• 79 percent of 30 to 49-year-olds online in the U.S. use Facebook.

• 56 percent of U.S. online users ages 65 and up use Facebook. (https://blog.hootsuite.com/facebook-statistics)

Does your ideal client fall within any of these categories???

Some Instagram stats for you to chew on:

• 51% of Instagram users access the platform daily, and 35% say they look at the platform several times per day (http://www.wordstream.com/blog/ws/2017/04/20/instagram-statistics)

• 60% of users say that they have learned about a product or service on Instagram (http://www.wordstream.com/blog/ws/2017/04/20/instagram-statistics)

• Six in ten online adults have Instagram accounts (http://www.wordstream.com/blog/ws/2017/04/20/instagram-statistics)

• 75% of Instagram users take action, such as visiting a website, after looking at an Instagram advertising post (https://blog.hootsuite.com/instagram-statistics)

Again, I can’t stress it enough. No matter how social media savvy or clueless you are, do your lash business (and your future) a favor and ensure that you at least have a presence on Facebook and Instagram because that’s where your potential clients are hanging out and they are actively looking for you.

Reason #3: You Can Be “Lazy” and Still Market the “Ish” Out of Your Lash Business

All it takes is finding or creating an image, graphic or video that would appeal to your ideal client and post it with one of the reasons why that post should matter to them. It doesn’t have to be rocket science or an exercise in marketing psychology, it just has to make sense for the services you offer and why someone would want those services.

LASHPRENEUR LIGHTBULB

Social media is the QUICKEST, CHEAPEST, and EASIEST form of marketing your eyelash extension business out there.

I get into a lot more detail about the who, the what, the when and the how to market your lash business on social media within The Lashpreneur Group Coaching Program if you really want to step up your lash business social media game. To tie you over until your registration goes through (cause you’re signing up today, right?!?!), here’s my go to cheat sheet for you to download when you don’t know what to post:

Including Social Media Marketing into your overall marketing plan is a wise investment of your energy into the longevity and growth of your eyelash extension business. It really can take a lot of the marketing struggle off of your plate when you learn how to use it to your advantage. Hell, you might even have a little fun with it!

If you have questions about how to use social media to market your eyelash extension services, please reach out to us and ask away!

Have a Good One,

Tara Walsh, The Lashpreneur