Knowing your numbers is something that you may have heard thrown around in one of those Facebook Groups or even on a beauty biz podcast episode you binge weekly… but chances are if you’re here - you have ZERO idea what Knowing Your Numbers actually means OR how you can actually go about Knowing Your Numbers.
Most of us are thrown into running a beauty business cause the opportunities to have a career working for someone else in this industry are pretty “ick” and generally employees and contractors are taken advantage of by toxic, uneducated leadership - who also likely don’t KNOW THEIR NUMBERS.
So you made the decision to place all bets on YOU and you started your own business with visions of an abundance of money and clients coming in - lavish vacations and obvi - the freedom of being able to work your own schedule!
The reality has likely set in for you that running your own business has been anything BUT time and financial freedom, am I right?
In fact, if you’re anything like the 1000s of DMs I receive each year from beauty business owners - these dreams of client’s blowing up your phone and DMs requesting appointments and referring all of their friends and family to you because you’re THAT good - has turned into sheer panic that you’re barely keeping the business afloat,
that building a clientele is not as easy as you had once thought, AND that all that time freedom you thought you’d having being your own boss has quickly turned you into the Burger King of businesses where clients can
“have it their way” cause you’re desperate for cash and even the most high maintenance PITA (pain in the 🍑) client’s money is better than no money.
You do all of this work, do your best to show up and post consistently on social media, try to get clients to come back and refer their friends, work weird hours to accommodate client’s every changing schedule…
AND STILL - YOU’RE NOT PAYING YOURSELF ENOUGH TO MAKE IT ALL WORTH IT.
Sound familiar?
Knowing your numbers is something that you may have heard thrown around in one of those Facebook Groups or even on a beauty biz podcast episode you binge weekly… but chances are if you’re here - you have ZERO idea what Knowing Your Numbers actually means OR how you can actually go about Knowing Your Numbers.
Most of us are thrown into running a beauty business cause the opportunities to have a career working for someone else in this industry are pretty “ick” and generally employees and contractors are taken advantage of by toxic, uneducated leadership - who also likely don’t KNOW THEIR NUMBERS.
So you made the decision to place all bets on YOU and you started your own business with visions of an abundance of money and clients coming in - lavish vacations and obvi - the freedom of being able to work your own schedule!
The reality has likely set in for you that running your own business has been anything BUT time and financial freedom, am I right?
In fact, if you’re anything like the 1000s of DMs I receive each year from beauty business owners
- these dreams of client’s blowing up your phone and DMs requesting appointments and referring all of their friends and family to you because you’re THAT good - has turned into sheer panic that you’re barely keeping the business afloat, that building a clientele is not as easy as you had once thought, AND that all that time freedom you thought you’d having being your own boss has quickly turned you into the Burger King of businesses where clients can “have it their way” cause you’re desperate for cash and even the most high maintenance PITA (pain in the 🍑) client’s money is better than no money.
You do all of this work, do your best to show up and post consistently on social media, try to get clients to come back and refer their friends, work weird hours to accommodate client’s every changing schedule…
AND STILL - YOU’RE NOT PAYING YOURSELF ENOUGH TO MAKE IT ALL WORTH IT.
Sound familiar?
So many beauty business owners think
“When the business starts making $2000 or $5000 or $10,000 a month, THEN I’ll start paying myself”.
There’s a problem with that thinking is something called “Parkinson’s Law”
which states that Expenses will Rise to Match income.
Meaning - if you make $2000/month - you will spend up to $2000/month (or more!) to run your business… yet if that same business starts to make $5000/month - without “knowing your numbers” you’ll start to loosen your purse strings and spend a little more here and there - thus increasing your expenses at the same time you increase your sales.
This is why it’s CRITICAL for your ability to pay yourself to KNOW YOUR NUMBERS…
Because it sounds really cool to have a six figure business doing $100,000 in sales…
but if it costs you $100,000 (or more likely $120,000 or $150,000) to run your business …
Is that a business worth having?
So many beauty business owners think
“When the business starts making $2000 or $5000 or $10,000 a month, THEN I’ll start paying myself”.
There’s a problem with that thinking is something called “Parkinson’s Law”
which states that Expenses will Rise to Match income.
Meaning - if you make $2000/month - you will spend up to $2000/month (or more!) to run your business… yet if that same business starts to make $5000/month - without “knowing your numbers” you’ll start to loosen your purse strings and spend a little more here and there - thus increasing your expenses at the same time you increase your sales.
This is why it’s CRITICAL for your ability to pay yourself to KNOW YOUR NUMBERS…
Because it sounds really cool to have a six figure business doing $100,000 in sales…
but if it costs you $100,000 (or more likely $120,000 or $150,000) to run your business …
Is that a business worth having?
In other words, if you don’t walk away from this class knowing if your business is profitable or not AND what your next step is to increase profitability in your business, all you need to do is email Rachel on my customer success team at hi@thelashpreneur.com and I will happily refund 100% of your funds - no questions asked.
PLUS you get to keep all the recordings and workbook!
In other words, if you don’t walk away from this class knowing if your business is profitable or not AND
what your next step is to increase profitability in your business, all you need to do is email Rachel on my customer success team at hi@thelashpreneur.com
and I will happily refund 100% of your funds
- no questions asked. PLUS you get to keep all the recordings and workbook!
GET IN ON THE MASTERCLASS FOR ONLY $19 RIGHT NOW - PRICE GOES UP SATURDAY SEPTEMBER 9TH at 11:59pm
GET IN ON THE MASTERCLASS FOR ONLY $19 RIGHT NOW - PRICE GOES UP SATURDAY SEPTEMBER 9TH at 11:59pm
The Know Your Numbers Mastercla$$ is perfect for you if:
- You’re not paying yourself consistently or well
- You panic the week before rent is due cause you’re not sure how you’re going to pay it
- You’re one bad month away from shutting your doors
- Need to make more money NOW
- Taking some clients but still not able to pay themselves
- You don’t know how to track money coming in or money going out of your business
- You’re afraid to pay yourself and every dollar that comes in goes back into the business or afraid to take money out of the business to pay themselves
The Know Your Numbers Mastercla$$
is perfect for you if:
- You’re not paying yourself consistently or well
- You panic the week before rent is due cause you’re not sure how you’re going to pay it
- You’re one bad month away from shutting your doors
- Need to make more money NOW
- Taking some clients but still not able to pay themselves
- You don’t know how to track money coming in or money going out of your business
- You’re afraid to pay yourself and every dollar that comes in goes back into the business or afraid to take money out of the business to pay themselves
TRACK
Lesson Takeaway - You are tracking money coming in and money going out of your business twice a month so you’re able to pull a Profit + Loss Statement every month to check the health of your business and know how much you can pay yourself and what steps to take to take home more!
- How do successful businesses track money
- Profit + Loss Statement Breakdown + How to Create One Easily for Yourself
- Bookkeeping vs Accounting and Should You Outsource
TROUBLESHOOT
Lesson Takeaway - You will be knowledgeable on how to evaluate a decision based on the DATA of the business that's going to increase profits, and you’ll know exactly what to focus on for the next 90 days to get that profit up!
- INTRODUCING THE DREAM INCOME CALCULATOR ***BRAND NEW TOOL FOR YOU***
- The 3 Ways to Increase Profits
- 3 Steps to Increasing Sales - You Only Need to Pick ONE!
- Mindset + Strategy Combined to Decrease Expenses to Create a Lean Business
- Beauty Industry Sales + Expense Benchmarks to Compare Where You Can Improve Your Profits the Easiest
TAKE HOME MORE!
Lesson Takeaway - You’ll see the do’s and don’ts of profit based decision making so you’ll know how to experience more profitable months and a steady increase in your take home pay!
- How to Start Paying Yourself More as a Business Owner
- Breakeven Pricing vs Dream Income Pricing Explained
- FACTS vs FEELINGS: The COST of People Pleasing and Emotional Discounting
TRACK
Lesson Takeaway - You are tracking money coming in and money going out of your business twice a month so you’re able to pull a Profit + Loss Statement every month to check the health of your business and know how much you can pay yourself and what steps to take to take home more!
- How do successful businesses track money
- Profit + Loss Statement Breakdown + How to Create One Easily for Yourself
- Bookkeeping vs Accounting and Should You Outsource
TROUBLESHOOT
Lesson Takeaway - You will be knowledgeable on how to evaluate a decision based on the DATA of the business that's going to increase profits, and you’ll know exactly what to focus on for the next 90 days to get that profit up!
- INTRODUCING THE DREAM INCOME CALCULATOR ***BRAND NEW TOOL FOR YOU***
- The 3 Ways to Increase Profits
- 3 Steps to Increasing Sales - You Only Need to Pick ONE!
- Mindset + Strategy Combined to Decrease Expenses to Create a Lean Business
- Beauty Industry Sales + Expense Benchmarks to Compare Where You Can Improve Your Profits the Easiest
TAKE HOME MORE!
Lesson Takeaway - You’ll see the do’s and don’ts of profit based decision making so you’ll know how to experience more profitable months and a steady increase in your take home pay!
- How to Start Paying Yourself More as a Business Owner
- Breakeven Pricing vs Dream Income Pricing Explained
- FACTS vs FEELINGS: The COST of People Pleasing and Emotional Discounting
I've helped THOUSANDS of beauty biz owners build a business THEY LOVE... and now it's YOUR TURN!
My Mastermind members pay me anywhere from $12,000 - $18,000 to work with me in a close and intimate setting for 6-12 months.
My 1:1 VIP Coaching starts at $2500/month.
My courses and programs costs several hundred to several thousand dollars. I do not offer anything this inexpensive.. EVER and chances are I never will again.
But I see too many beauty business owners focusing on increasing sales and clientele but losing money every single month and barely paying themselves! In order to pay yourself as the business owner - you need to focus on PROFIT not sales and the ONLY way to increase YOUR Take Home is to Prioritize Profit.
I have watched business owners close up shop and shut their business down because they haven’t been able to pay themselves for YEARS in their business… and I want that to stop NOW - so you can start to take home more NOW… and not “someday” or “next year” or “when XYZ series of magical events line up perfectly”
.
It’s for that reason I want to make sure this training gets into as many hands as I possibly can so I can help you get going to impact your clients, your community… and most importantly… YOU!
SO TELL ME…. ARE YOU IN?
I've helped THOUSANDS of beauty biz owners build a business THEY LOVE... and now it's YOUR TURN!
My Mastermind members pay me anywhere from $12,000 - $18,000 to work with me in a close and intimate setting for 6-12 months.
My 1:1 VIP Coaching starts at $2500/month.
My courses and programs costs several hundred to several thousand dollars. I do not offer anything this inexpensive.. EVER and chances are I never will again.
But I see too many beauty business owners focusing on increasing sales and clientele but losing money every single month and barely paying themselves! In order to pay yourself as the business owner - you need to focus on PROFIT not sales and the ONLY way to increase YOUR Take Home is to Prioritize Profit.
I have watched business owners close up shop and shut their business down because they haven’t been able to pay themselves for YEARS in their business… and I want that to stop NOW - so you can start to take home more NOW… and not “someday” or “next year” or “when XYZ series of magical events line up perfectly”
.
It’s for that reason I want to make sure this training gets into as many hands as I possibly can so I can help you get going to impact your clients, your community… and most importantly… YOU!
SO TELL ME…. ARE YOU IN?
What if I can’t make it LIVE?
There is SO much magic to showing up live and working through this training in a group as well as being able to get your questions answered LIVE. That being said - this will be recorded and the replay will be uploaded to our course portal for your access within 48 hours of the live training. However there will be no additional Q&A outside of the LIVE training, so if you have a question come up that wasn’t answered on the LIVE training, you’ll likely want to join us inside of one of our coaching programs to go further in depth on biz building strategies. But I wouldn’t worry too much about open ended, unanswered questions! The way I teach business finance makes it VERY step by step and easy to follow along - even for the most number-resistant types!
Now’s not the right time for me to invest in this training, will it be available again in the future?
This program is available on our website for $49 (that may go up in the future) but for a limited time - we’ve put it on sale because I want to get it in the hands of as many beauty biz owners as possible. So the short answer, yes, it will be available in the future… however if you purchase it now at the discounted price - you can access the replays at any time in the future. You’ll have access to these trainings for life.
I’m worried this is not going to help me in my business cause I am about to close my doors - I just can’t keep doing this. Are you saying I’ll be able to pay myself after taking this class?
Real talk here - YOU are the reason you’re unable to pay yourself. YOU are the reason why your business isn’t making the money you need to be able to pay yourself. That’s part of the pros and cons of being a business owner - you can’t blame anyone else for the results you do or do not get in your business cause it’s all on you, boo! However, let me offer you this little knowledge nugget that has really helped me when I struggle with growing my business (you’ll always experience challenges and obstacles in a growing business - that’s the sign it’s growing!)... if YOU are the creator of all the undesirable results and lack of money in your business…. YOU ARE ALSO THE SOLUTION and can be the creator of way more money and sales in your business. Chances are you just haven’t LEARNED how to do that yet, and that’s the beautiful thing about a training like this is that you will LEARN what numbers you need to be paying attention to, tracking and troubleshooting in your business so YOU can improve those numbers, thus improve your take home pay! Back to the real talk - I can’t guarantee you’ll do jack squat with this training and I would never make a promise about something I have no control over… so no, I am not saying you’ll be able to pay yourself more after this class. I have no power over you paying yourself more. But I do GUARANTEE that if you go through this training - that you’ll know if your business is profitable or not AND that you’ll know what YOU need to do to increase profits in your business. What you do with that info is up to you, but I can guarantee that you’ll know those two things by the end of this training or… Your Money Back. Sound good?
I need more clients cause I don’t have enough money to even cover my expenses much less pay myself, will you cover marketing in this class?
Nope! This is a financial training for knowing how to increase profits - which may include increasing sales… but it’s a 2 hour masterclass designed to teach you 1). Is your business profitable or not and 2). What steps to take to make it more profitable. Now yes, increasing profits in your business may mean you need to increase sales - but ain’t nobody going to teach you the step by steps of how to manage business financials AND increase sales and learn marketing in a two hour masterclass. We do have several programs that teach marketing, building a clientele, client management, policies and legalities of having a business, building a team, etc that I’m happy to share about during the Q&A of this class or you can DM me on Instagram @thelashpreneur and we can chat more about those programs there! www.instagram.com/thelashpreneur
I just hired my first team member and I feel like I’m losing money every month with her, should I take this training?
Absolutely sis! Although if you have a team or you’re ready to hire a team legally AND PROFITABLY - we have a specific program for those building a team called “Society Xcelerator” where we have a way more in depth financial training that accounts for labor costs (which we won’t be covering in this training as most people taking this class won’t have labor costs, just their own pay). If you’re interested in learning more about our team building program, DM #hire on Instagram and we can chat there about your biz goals with a team! www.instagram.com/thelashpreneur
I have a question but I can’t find the answer!
If you have any questions about whether this training is a good fit for you or not,
you can DM me on Instagram www.instagram.com/thelashpreneur or email me at hi@thelashpreneur.com
What if I can’t make it LIVE?
There is SO much magic to showing up live and working through this training in a group as well as being able to get your questions answered LIVE. That being said - this will be recorded and the replay will be uploaded to our course portal for your access within 48 hours of the live training. However there will be no additional Q&A outside of the LIVE training, so if you have a question come up that wasn’t answered on the LIVE training, you’ll likely want to join us inside of one of our coaching programs to go further in depth on biz building strategies. But I wouldn’t worry too much about open ended, unanswered questions! The way I teach business finance makes it VERY step by step and easy to follow along - even for the most number-resistant types!
Now’s not the right time for me to invest in this training, will it be available again in the future?
This program is available on our website for $49 (that may go up in the future) but for a limited time - we’ve put it on sale because I want to get it in the hands of as many beauty biz owners as possible. So the short answer, yes, it will be available in the future… however if you purchase it now at the discounted price - you can access the replays at any time in the future. You’ll have access to these trainings for life.
I’m worried this is not going to help me in my business cause I am about to close my doors - I just can’t keep doing this. Are you saying I’ll be able to pay myself after taking this class?
Real talk here - YOU are the reason you’re unable to pay yourself. YOU are the reason why your business isn’t making the money you need to be able to pay yourself. That’s part of the pros and cons of being a business owner - you can’t blame anyone else for the results you do or do not get in your business cause it’s all on you, boo! However, let me offer you this little knowledge nugget that has really helped me when I struggle with growing my business (you’ll always experience challenges and obstacles in a growing business - that’s the sign it’s growing!)... if YOU are the creator of all the undesirable results and lack of money in your business…. YOU ARE ALSO THE SOLUTION and can be the creator of way more money and sales in your business. Chances are you just haven’t LEARNED how to do that yet, and that’s the beautiful thing about a training like this is that you will LEARN what numbers you need to be paying attention to, tracking and troubleshooting in your business so YOU can improve those numbers, thus improve your take home pay! Back to the real talk - I can’t guarantee you’ll do jack squat with this training and I would never make a promise about something I have no control over… so no, I am not saying you’ll be able to pay yourself more after this class. I have no power over you paying yourself more. But I do GUARANTEE that if you go through this training - that you’ll know if your business is profitable or not AND that you’ll know what YOU need to do to increase profits in your business. What you do with that info is up to you, but I can guarantee that you’ll know those two things by the end of this training or… Your Money Back. Sound good?
I need more clients cause I don’t have enough money to even cover my expenses much less pay myself, will you cover marketing in this class?
Nope! This is a financial training for knowing how to increase profits - which may include increasing sales… but it’s a 2 hour masterclass designed to teach you 1). Is your business profitable or not and 2). What steps to take to make it more profitable. Now yes, increasing profits in your business may mean you need to increase sales - but ain’t nobody going to teach you the step by steps of how to manage business financials AND increase sales and learn marketing in a two hour masterclass. We do have several programs that teach marketing, building a clientele, client management, policies and legalities of having a business, building a team, etc that I’m happy to share about during the Q&A of this class or you can DM me on Instagram @thelashpreneur and we can chat more about those programs there! www.instagram.com/thelashpreneur
I just hired my first team member and I feel like I’m losing money every month with her, should I take this training?
Absolutely sis! Although if you have a team or you’re ready to hire a team legally AND PROFITABLY - we have a specific program for those building a team called “Society Xcelerator” where we have a way more in depth financial training that accounts for labor costs (which we won’t be covering in this training as most people taking this class won’t have labor costs, just their own pay). If you’re interested in learning more about our team building program, DM #hire on Instagram and we can chat there about your biz goals with a team! www.instagram.com/thelashpreneur
I have a question
but I can’t find the answer!
If you have any questions about whether this training is a good fit for you or not,
you can DM me on Instagram www.instagram.com/thelashpreneur or email me at hi@thelashpreneur.com
